In a short 10 years, Google Inc. has become one of the most valuable companies in the world, and certainly the hottest commodity on the internet.
Along the way, the company that started out as a simple search engine provider has expanded into other businesses --- news, maps, e-mail, productivity software, as well as many others --- and has revolutionized virtually every industry it has touched.
Randall Stross, a professor of business at San Jose State University and author of the New York Times column Digital Domain, looks at the company's transformation into a massive agent of change in a new book titled Planet Google: One Company's Audacious Plan to Organize Everything We Know.
I don't bandy about the word 'evil' in the book but I do cover the history of the inclusion of 'do no evil' in their mission.
The proposed ad deal with Yahoo has drawn a lot of criticism.
I recently took a close look at that and decided it would be a deal that would really help Yahoo because ads are priced not by the provider but by a bidding process.
This is not something that seems immediately evil.
However, I am greatly concerned with the way Google does not provide full reassurance that the data it is collecting, including very personal data --- e-mail, word processing documents, medical records if we use Google Health.
All of this information is being collected by a company that has been reluctant to acknowledge how sensitive this material is and how great of a concern privacy protection is for many people.
Their all-purpose reassurance is, 'trust us, we know that our business depends upon maintaining the trust of our users so we have every incentive to take good care.'
They're going to need to change their relationship with their users and become more transparent.
CBCNews.ca: They've also been raked over the coals for their censorship in China and possible privacy invasion with Street View.
It faced a really tough question and was quite open about how it weighed the pros and cons of giving in to the Chinese government's demands that it censor Google search results, or if it didn't give in, accept that the government would restrict Chinese users from reaching Google servers outside of China.
Within the company, is there a real hatred for Microsoft?
Stross: There's no question that Google sees the biggest opportunity for growth is mobile access to the internet.
There's a whole new category of phones now, beyond the smartphone, that is designed from the ground up to interact with web services.
We're going to look back 10 years from now and think of desktop computing as a kind of strange, very limited way of having computing at our fingertips, like a ball and chain.
Google Video was a failure while YouTube exploded.
Automated summary from: CBC